Stylescapes in Brand Building

How do you present an idea? How do you pitch to clients? How many options do you present to a client for them to make a decision? What happens when the clients don’t like the work? Want more? https://www.buildingabrandshow.com/ Binge-watch the whole series: http://bit.ly/BuildingABrandShow In episode 5 of Building a Read more…

Primary Research: Observation

Primary Sources A primary source provides direct or firsthand evidence about an event, object, person, or work of art. Primary sources include historical and legal documents, eyewitness accounts, results of experiments, statistical data, pieces of creative writing, audio and video recordings, speeches, and art objects. Interviews, surveys, fieldwork, and Internet Read more…

How to Choose Font

FONT NERD ALERT: Do you know the difference between a font and a typeface? The main difference between these two terms is that a typeface (or type family) is the name of a specific collection of related fonts. In comparison, font refers to a particular weight, width, and style within that typeface. A little background: Way back in the Read more…

The Crystal Goblet

“Bear with me in this long-winded and fragrant metaphor; for you will find that almost all the virtues of the perfect wine-glass have a parallel in typography.” Beatrice Warde (1900-1969) Although American Beatrice Warde used the pen name ‘Paul Beaujon’ she was generally known as the ‘First Lady of Typography’. Read more…

The Horns of TIME

I put together a little collection of the horns of TIME. It must be so fun to design the covers of these issues. Time magazine itself claims any resemblance to cats, bats or devil horns is purely coincidence. https://time.com/3742509/donald-trump-time-person-of-the-year-horns/