Brand and Logo style guides

The 1977 US EPA Graphic Standards System from Standards Manual on Vimeo.

NASA Graphics Standards Manual from Standards Manual on Vimeo.

https://dribbble.com/stories/2020/06/16/brand-style-guide-checklist

https://freedesignresources.net/free-merylin-brand-guidelines-powerpoint/

When it comes to Graphic Standards Manuals the classic example is from 1970, Unimark’s Massimo Vignelli.

Here is a great resource to style guides around the world:

http://logos.wikia.com/wiki/PBS#1970-1971

http://logos.wikia.com/wiki/PBS#1970-1971

http://www.creativebloq.com/branding/great-examples-design-style-guides-3132070

http://www.creativebloq.com/design/create-style-guides-1012963

http://artifactconf.com/2013/austin/ARTIFACT-Pratt-DigitalStyleGuide.pdf

On the topic of PBS Herb Lubalin shares an animated history of the design process and client interaction for the PBS Logo.

Learn more about Herb Lubalin on from an earlier lesson. – check it out, it is the most visited page on my website.

Here is an animated history of how NET transformed into today’s Public Broadcasting Service.

Brand standards are a set of guidelines that provides the colors, graphics, logo specs and fonts that comprise your brand. They’re the glue that holds your brand together and help to create and protect your company’s brand identity.

Below see a more recent Brand Guide and an animation of the complete history of the PBS identity.